CCT356+Online+Ad+Design

Image (.JPG) 468 x 60
 * Banner Ad**

Animated Image (.GIF) 336 x 280
 * Large Rectangle**

//Desktop Screenshot//

@http://us2.campaign-archive2.com/?u=b808ecb2f6c9e944c10118a3a&id=eb61db527f&e=371da321fa

HTML-based message 600 pixels (width)
 * Email Newsletter**

The prototype client for this project is a company called **BringMeFood.ca**; this company uses a website as the main point through which they conduct their business. They offer a service that allows users to order food from any restaurant –even if the restaurant does not offer delivery services. The company’s target market segment includes groups like University students, young professionals at work, and anyone who prefers to enjoy a meal in the comfort of his/her home. I have designed and developed three online advertisement materials for this campaign. The first is a ‘Banner’ advertisement, the second is a ‘Large rectangle’, and the last is an email newsletter. The Banner ad has been developed according to Google’s specifications; which include the technical requirements in terms of file type, file size, and image size. Google also outlines a few editorial requirements including graphic layout, image quality, and suitability for family environments. With regards to technical requirements, the Banner Ad is of “.JPG” file type, the image size is 468 x 60 pixels, and the file size is 8KB. The Banner Ad also meets the editorial requirements as it occupies the entire space of the image size, the image is clear and relevant, and the text is legible. It is also very suitable for any environment. The Large rectangle is an animated image that also follows Google guidelines as it is in a “.GIF” file type, the image size is 336 x 280 pixels, the animation length does not exceed 30 seconds, and the animation is no faster than 5 frames per second. As per editorial requirements, it does not ‘strobe or flash’, and it is legible and relevant. The large rectangle would very likely be placed in the sidebar or a website or in-between posted content on a blog or website. The email newsletter was developed using a template MailChimp.com, which means that it is guided by their requirements with regards to Email marketing. Some technical merits to it include the fact that it is HTML based but has alternative text in place for less powerful email clients (like webmail services); the width is 600pixels; it refrains from including Flash, JavaScript etc. With regards to its anatomy, the company name is in the ‘from’ field, it has a relevant subject line, there is an unsubscribe button below for users to opt-out of receiving further contact. The email newsletter also avoids including much of what is filtered out by spam filters, for example the email title reads, “Check out these new offers from BringMeFood.ca”. This header lets users know who the message is from, and what is in the email, while being standard enough to pass through spam filters.

Creatively, I decided to use to colour orange so as to capture the attention of all possible customers to the Ads. For the Banner Ad, I kept it simple because it is typically placed atop a webpage and thus cannot be missed, so I only included the very simple but clear message “visit [|www.bringmefood.ca] today and have your favourite meal delivered to your doorstep”. This gives the audience an idea of what the company does and related to them on a personal level by stating that they can deliver their favourite food. Any confusion as to how the company can do that is cleared up upon a single visit to the website. For the Large rectangle Ad, I decided to animate it because of the possible places it will appear on a webpage. Those places are not necessarily prominent and thus require a bit more than just a static image to get the attention of the audience. As for the email newsletter, it includes a lot more information than the other advertisements because it is a more focused attempt at informing a customer of more services offered by BringMeFood.ca. For the most part, the only challenges were staying within the technical and editorial confines while still sending an effective enough message to the audience.


 * WORKS CITED **

"Advertising Policies." //Google.com//. Google, Inc., n.d. Web. Online at []

"Field Guide to Email Marketing" //MailChimp.com//. The Rocket Science Group, n.d. Web. Online at []